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Rohit Raj

Respect • 5h

Most think books start on blank pages. Ankur Warikoo turned 20 years of content into 1M+ copies sold and 4.5 crore in royalties. Here's his actual system: Years 2005-2020: The library Blogs. LinkedIn. Quora. 600+ YouTube videos (250+ hours). Market-tested ideas publishers begged to package. The repurposing machine: Warikoo owned 10% of the work: → Ideas → Frameworks → Voice → Final approval 90% outsourced to pros: → Nishtha Gehija (books 1-2): Compiled posts, transcribed his Zoom answers, structured drafts. 3 months each. → Elaine & Anabelle (books 3-5): Condensed 600 videos into 57K-word manuscripts. No ghostwriting stigma. He credits them publicly. Readers still hear him. The creator equation: Your posts content. Your posts = assets. 6 months of consistent LinkedIn = newsletter material. 12 months = book outline. 24 months = personal brand empire. If you're shipping weekly you're already 80% of the way to your first product.

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