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Shrijato Das

Co-founder of Mindsp... • 1d

The Halo Effect in Fundraising (Uncomfortable Truth) Most founders think fundraising is judged on data. It’s not. It’s judged on interpretation. What psychology and investor behavior consistently show: 1. “Strong” founders get mistake forgiveness (Cognitive bias): → More charitable interpretations of errors. → More benefit of the doubt. → Longer decision patience. 2. Investors rely on mental shortcuts under time pressure: → Clarity of thinking. → A clear through-line. → Emotional regulation. 3. Branding simplifies judgment: → How they frame problems. → How they speak. → How they write. The uncomfortable truth. The halo is built long before the meeting. By the time the pitch happens, interpretation has already tilted in your favor — or against you. Fundraising is explained logically. But it’s decided psychologically. ♻️ Repost to help someone in your network. Follow me more content like this.

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