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Rajan Paswan

LostBird :) • 14h

Net Promoter Score (NPS) to measure customer satisfaction. This simple survey says, “How likely are you to recommend [company name] to a friend?” People answer on a scale of 0-10. it gives you a sense of how many users are promoting your brand, versus how many are detracting from it. How to calculate NPS score: → Ask your users, “On a scale of 0-10, how likely are you to recommend [Product or Company] to a friend.” → From your responses, add up the percentage of detractors and the percentage of promoters. → Subtract the number of detractors from the number of promoters. For example, if you had 100 answers with 20 detractors, 20 neutral, and 60 promoters, then your NPS would be 40. → You should be aiming for an NPS score of over 50. Anything under this, and you are doing something wrong. → Those who answer 0-6 are detractors. → Those who answer 7 or 8 are neutral. → Those who answer 9 or 10 are promoters.

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