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Ashiq Irfan

Brand Identity Desig... • 22d

Why early-stage start-ups should care about branding (even before raising funding): 1) First impression matters. Your logo, colors, and tone create trust before your product even launches. 2) Clarity attracts users. A clean identity makes it easier for customers to understand what you do. 3) Investor confidence. Strong branding signals that you’re serious, professional, and market-ready. 4) Consistency saves time. When design rules are set early, your team won’t waste energy reinventing visuals later. Branding isn’t a “later” task. It’s a foundation that helps start-ups move faster and look credible from day one.

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