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Over the past decade, commerce has shifted from purely transactional to deeply social. Platforms like Instagram and TikTok proved that people don’t just shop online — they discover, connect, and buy in the same flow. But these platforms weren’t built for commerce-first experiences. That’s the gap we’re exploring. The Problem: Existing B2B and B2C marketplaces are often catalog-driven, not experience-driven. Sellers struggle with visibility; buyers struggle with trust and discovery. Social platforms allow shoppable content, but the infrastructure for orders, payments, and fulfillment remains disconnected. The Hypothesis: A platform where anyone can post short-form content (like reels or stories), and seamlessly link products/services to those posts, can combine the reach of social media with the utility of marketplaces. Sellers can handle orders and payments directly, while buyers get discovery + purchase in one place. Early Features We’re Testing: Three account types: Normal (view/buy), Creator (engagement + affiliate-like selling), Business (direct sellers). Video-first feed with optional buy buttons. Order and payment management baked into the app. DM & community features for direct engagement. Why Now? Gen Z and Millennials are already conditioned to shop through creators. Small businesses want exposure without heavy ad spends. There’s a gap for a platform built from day one for social + commerce, not an afterthought add-on. Validation Goal: We’re in early validation stage and actively testing with sellers and creators. The next step is to onboard early users who believe in the future of social commerce and want to co-shape the product. If this resonates with you as a founder, creator, or seller, I’d love to hear your perspective: 👉 What features are a must-have for you in a social commerce platform? 👉 What’s broken in the current ecosystem that you’d want fixed?