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I’d first level with my team and board about exactly where we stand. Time is money, so I’d call a quick meeting, lay out the numbers, the competitive threats, and our available cash, making it clear there’s no room for business as usual. I’d explain right away that only essential, profitable projects will move forward; clients looking elsewhere due to cost will get immediate offers with price adjustments or bundled value, but only if their business actually helps the bottom line. With employees demanding raises, I’d be fair but firm. I’d identify who this company absolutely can’t afford to lose maybe 10 or 15 people out of 50 and take care of them with selective raises or retention bonuses. For everyone else, I’d clearly state there won’t be across-the-board salary increases now, but I’d commit to revisiting this in six months and make sure they see real efforts in upskilling, especially in AI. This is about survival, and the team deserves honesty and a sense of direction, not empty promises. Knowing we can’t ignore the AI threat, I’d pull together a small, sharp group from my current team to quickly prototype an AI add-on or new tool, no perfectionism allowed. I’d also immediately start looking for a quick partnership or small acquisition in the AI space. At the same time, I’d tighten all non-essential spending if it doesn’t directly protect revenue or build our future offering, it’s paused or cut. I’d keep the board fully looped-in, using my independent directors for their experience in past downturns and press them for leads or introductions to potential new clients. Through it all, I’d make sure communication is open and frequent, clients, board, and staff should never be in the dark about what’s going on or why.

Declining revenue & profit due to western clients is the first problem, so I'd look for clients in other regions such as like asia , middle East and Africa to avoid completely relying on Western MNCs I'd be cutting cost by optimizing and using automation in internal processes, I'd avoid price cuts to match competition , instead I'd just add few more feature like the cross sell but bundled with this and show clients quality and reliability with our services If employees demanding hikes, I'd give partial hikes, performance based bonuses and ESOPs and also help them upskill so that they see career growth with company and stay longer Ai is the future , no doubt in that , so the capital left in the bank will be used in building ai capabilities and tools with proper planning of burn and keeping the runway for next 2 quarters For every organisation there comes a times where they have to accept that they need raise from investors to thrive these kind of situation like the cash crunch to build stuff faster to still keep growing and given past 5 yrs of experience and record and the solutions we're implementing to win this phase too should convince the investor

good questions 1.incentatitives to employees 2. keeping fly out of board to keep it professional 3.employee should not sit on ur head for salary increament 4.give discount to your customers may be 18 or 19 percent 5. new strategy give discount new initatitive so that bew client can come on board 6. hiring can be averted 7. take small steps like 90 days etc not to look more ahead 8. keep rotating money park ur money where u can get return rather than keeping idle 9.n last there is some external factor like god spirtual

you already have 100 million so, you are not in danger. tell the reality with your employees, and offer them equity then they work like the company is their own and train them in ai and make them learn how to use it, offer quality service for the customers , stop unnecessary spendings , they are offering low cost but you don't fight with them about pricing fight for quality of service.

first, R&D is all about researching current market situation and adopting to sustain in business, I would hire a team of people who has expertise in AI so that we can survive against it. Second, keep your employees happy, give them what they deserve. Third, I would hire more sales people who is experienced in prospecting, outbound sales, crm and closing deals, because sales is the endgame of any business, so play it with your best

indian enterpreneur mostly 19s people don't spend lot on R&D and Employment schemes which makes people de motive. 1. Invest in R&D hire new talent who can have clear vision and clarity on Ai 2. Make your Employees Happy by having time with them or increase salary 3 .As per your condition try to make good relations with your clients bcoz at the end business is all about relationship and trust