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Vansh Khandelwal
Full Stack Web Devel...ย โขย 1d
In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of energy and nutrition, especially for children. Strategic capital expenditure has facilitated efficient distribution through factories near major markets and the use of contract manufacturing. Parle-G's robust local sourcing network ensures quality while fostering community loyalty. Unlike many brands, Parle-G relies on word-of-mouth over aggressive marketing, cultivating authentic consumer connections. Key lessons include reducing dependency on external factors, focusing on controllable elements, and prioritizing brand equity for long-term growth. Parle-G's journey exemplifies effective strategic planning, consumer understanding, and brand resilience in a competitive landscape.
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