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Branding and Its Importance Meet Ananya, a college student with a love for baking. She started making cakes for friends and family, and her small business, “Ananya’s Treats,” became popular. However, Ananya noticed a problem. While her cakes were de

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

India's leading media conglomerate, JioStar, has announced plans to invest Rs 33,000 crore in content creation and acquisition for the financial year 2025-26. This significant allocation underscores the company's commitment to strengthening its posi

Women power: Malavika Hegde took over as the CEO of Cafe Coffee Day (CCD) after her husband, founder VG Siddhartha, tragically passed away in 2019, leaving the company with a huge debt of Rs 7,000 crore. Focused on saving the company and preserving

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

𝗠𝗲𝗲𝘁 𝗮 𝗴𝗶𝗿𝗹 𝘄𝗵𝗼 𝗶𝘀 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝟭𝟬 𝗹𝗮𝗸𝗵𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 𝘄𝗵𝗶𝗹𝗲 𝗽𝘂𝗿𝘀𝘂𝗶𝗻𝗴 𝗵𝗲𝗿 𝗱𝗿𝗲𝗮𝗺 𝗼𝗳 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗴𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿. 𝗞𝗮𝘃𝘆𝗮 𝗞𝗮𝗿𝗻𝗮𝘁𝗮𝗰 was born in Nainital, Uttar

Looking for a strategic partner to collaborate on innovative ideas, develop cutting-edge products, and scale a global business. My focus is on consumer electronics and establishing a strong B2B model. If this resonates with you, feel free to connect

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess