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Tarun Suthar

CA Inter | CS Execut... • 21d

Imagine you're 20, just started your first startup. You have no funds. But you’ve got big vision.🚀 You can’t pay a fancy salary. So what do you do? 💡 You offer Equity or ESOPs 2%, 5%, maybe even 10% to early team members, designers, techies, marketers. Because they aren’t just employees they’re your co-builders. 📦 What is Equity? It’s skin in the game. It means: “Hey, I can’t pay you now, but when we make it, you win too.” It turns a job into ownership. Suddenly, it's not just your startup, it’s our startup, it builds teams motivation. That’s why people work nights, weekends, pour their soul into building something meaningful because they own a piece of it. 💰 So What’s a Buyback of Shares? Fast-forward 2-3 years. Your startup is doing well. Revenue’s up. Team’s bigger. Now, some of the early folks want to move on or maybe you just raised funds and want to clean the cap table. That’s when you buy back their shares. 🛍️ Think of it like this: You gave your friend 5% of your startup when it was worth ₹0. Now it's worth ₹10 Cr. You offer to buy that 5% back for ₹50 lakhs. 🎯 They win. 🎯 You regain more ownership. 🎯 It builds trust in your startup culture. 🔁 Why This Matters as a Young Founder You retain talent when you give equity. You reward loyalty through ESOPs. You regain control through buybacks. You build a team that feels like co-founders, not just employees. Building a startup isn’t just about code, decks, or GTM. It’s about trust, ownership, and long-term thinking. So even if you have ₹0 today, you can still make people feel like owners of a ₹100 Cr vision tomorrow.

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Replies (8)

Bhavin Bhavsar

Ideas loud. Actions ... • 20d

I’m also building my startup from scratch and couldn’t afford high salaries in the early stage. So I designed a unique 3-layer payment model: 1️⃣ Module-Based Payment – Each dev is paid based on what they build (e.g., auth system = ₹4–5k), tracked in our internal dev dashboard. 2️⃣ Revenue Sharing – After MVP launch, for 2 months, every dev gets 1% of revenue from each client. 3️⃣ Credit System – Exceptional work earns credits (1 credit = ₹200). These build up and convert to payouts once real revenue starts coming in. All contracts are backed legally (IP rights, NDAs, etc.) for safety. Already received 100s of responses and hired a few core devs. Anyone who sticks with us through this 3-month MVP grind gets a Founding Member Letter in Month 4. This system helped me bring in real talent, even without fancy money upfront. What do you think?

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SHIV DIXIT

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Guys before opening any startup in partnership you should learn about all legal things of equity ownership and do all the paperwork with your partner otherwise maybe he backstab you .

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