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Aditi

Will become a inspir...ย โ€ขย 2m

โ€œWhy We Buy: Cracking the Code of Consumer Psychologyโ€ Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits, and emotions drive purchasingโ€”not just logic. People rarely buy the best productโ€”they buy what feels right. Colors, scarcity, social proof, ease of choice, and even product placement deeply affect decisions. For example, a red โ€œBuy Nowโ€ button can trigger urgency, while too many options can cause paralysis. Great marketers donโ€™t just sellโ€”they understand the mind behind the purchase. The key is aligning your brand with how people feel, think, and actโ€”not how they claim they do.

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