๐Ÿš€ Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. ๐Ÿ”ฅ
Login

Back

Mohammad Ali Shah

Co Founder & CEO at ...ย โ€ขย 3m

Freedom or Fraud? When Marketing Broke a Taboo: โ€œTorches of Freedomโ€ and Cigarettes Did you know cigarette ads used social engineering long before digital marketing? In the 1920s, smoking by women was widely seen as immoralโ€”linked to taboo and prostitution. But Big Tobacco companies wanted that market. So they hired Edward Bernays, the โ€œfather of PR,โ€ who staged a publicity stunt: He hired womens to smoke during the NYC Easter Parade. Media was tipped off in advance. The photos went viral (for that time). They called them โ€œTorches of Freedom.โ€ Suddenly, smoking became a symbol of empowerment. Sales soared. The myth worked. ๐Ÿ”ฅ Smoking = feminism ๐Ÿ“ˆ Sales skyrocketed ๐Ÿ˜ถโ€๐ŸŒซ๏ธ Reality? It was a PR trick. Weโ€™re still falling for stories like this. Different products. Same playbook. ๐Ÿ‘‰ Lesson? Marketing can sell anything โ€” even a lie โ€” if it taps into emotion, identity, or rebellion. What are todayโ€™s "torches of freedom"?

1 Reply
6
Replies (1)

More like this

Recommendations from Medial

Image Description

PRATHAM

Experimenting On lea...ย โ€ขย 4m

Marketing Jugaad from the 1920s: How "Freedom Torches" Sparked a Sales Revolution! ๐Ÿ”ฅ You have a great product, but half the country thinks it's not for them. That was the situation for cigarette companies in the 1920s. Women smoking was Socially un

See More
Reply
9
1

NightFMbangla

Voiceover, podcast, ...ย โ€ขย 9m

I sell this type of content- โ‚น300 pr video ,promotional, add marketing and also story and all

Reply
1
Image Description
Image Description

Chintan Udani

I'm a pro medialistย โ€ขย 1y

Case study of Juul : A disruptive yet failed product Juul was a vaping device initially launched for older people who wanted to get away from smoking cigarettes! Juul, introduced in 2015, promised a safer alternative to smoking with its sleek desi

See More
5 Replies
2
10
Image Description

Vignesh C

Building CrackTheory...ย โ€ขย 25d

Every heard of the term Acqui-Hire? There is a startup into IoT that was Acqui-Hired by Paytm. Wondering what it is? Read out the article below๐Ÿ‘‡

1 Reply
11
Image Description

Account Deleted

Hey I am on Medialย โ€ขย 4m

In 1965, Nike made one of the BEST decisions in business history. They hired a marketing genius... And his plan built a $89B empire. To this day, they still follow his framework.

1 Reply
8
Image Description

Shanu Chhetri

CS student | Tech En...ย โ€ขย 6m

Such great marketing! I remember seeing their ads on TV when I was a child. i think this is the perfect way to explain the power of Marketing.

1 Reply
4
Image Description
Image Description

LIKHITH

"You never know"ย โ€ขย 1y

Welcome to INGENIOUS MARKETING! EP-12 (KFC) Don't think outside the bucket,think inside (open image) Like and a follow for more & Was this inside the box marketing,out of the box !?

9 Replies
1
11
Image Description
Image Description

Nawal

Entrepreneur | Build...ย โ€ขย 5m

How Durex Marketed Condoms Without Saying โ€œCondomโ€ ๐Ÿ”ฅ Selling condoms in India? Taboo. Tricky. But Durex? They didnโ€™t care. They turned awkward into art. Instead of ads like โ€œBuy our condoms,โ€ they dropped fire tweets like: โ€œSuddenly everyone w

See More
6 Replies
1
16

Download the medial app to read full posts, comements and news.