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Only Buziness

Business enthusiasti... • 11h

“Scan to Convert: How the F-Pattern Turns Readers Into Responders” People don’t read online—they scan. The F-pattern is a proven eye-scanning behavior used mostly on blogs, articles, and content-heavy pages. Users first scan horizontally across the top, catching the headline. Then, they scan down the left, picking up subheadings, bullet points, and bolded phrases. Occasionally, their eyes move right again—forming an “F” shape. To design for the F-pattern: • Put your most important info in the top lines • Use bold text and subheadings along the left margin • Keep sentences short and scannable • Place early CTAs where the eye starts—top-left or mid-left The F-pattern respects the reader’s natural flow. Use it right, and your content won’t just be seen—it’ll be acted on. From Only Buziness

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