Law 1: The Law of Exclusivity
This law states that in the minds of consumers, a single word or concept can only be owned by one company. If a competitor already "owns" a particular word (like prestige, affordability, or reliability), it is nearly imp
Someone: What is the startup culture?
Me : A culture where 'pivot' is a fancy word for "our first idea didn’t work, let’s try something else before the money runs out"