Tho it's hard for them to surpase both Zepto and Blinkit in 1-2 years. That still makes sense. They got transparent pricing, good services and optimum coverage. So atleast those who use Swiggy IM, keeps using it for long.
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India’s Quick Commerce Race: Blinkit vs Swiggy Instamart vs Zepto
❓Why people choose Blinkit & Zepto over Swiggy Instamart apart from marketing?
*Zepto is not servicing some tier2 cities.
While all products prices are relatively similar.