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User-Generated Content What is it? In simple, a user creating content featuring your brand product or service instead of you creating it. They do this without expecting any benefits from the brand. It's called earned media, as you are not compe

Domino's is failing in India because of a pizza brand from chandigarh In fact I can bet that you don't know about this brand, well they're La pino'z But how are they exactly robbing Domino's market share? Sanam Kapoor founded La pinoz from chand

The Rise and Fall of GoPro! So GoPro was an action camera brand started by Nick Woodman in 2002. He went on a surfing trip but couldn’t capture his best moments as expected. So he launched GoPro and introduced its first product—the Hero camera. Fa

I have started a business of Fashion bags & loafers made from 100% recyclable plastic pet bottles. I don’t own a factory though, it’s being outsourced. I am evaluating digital marketing agency who has quoted me 30k inr for 15 posts a month on insta a

A few days ago, I got a call from a lead who wanted a logo for their photography brand. They chose a package (after some bargaining—which I agreed to), but then insisted on having the logo ready in just three days. And not just any logo—they wanted s

In 2010, Dollar Shave Club launched with a business model that seemed ridiculous on paper—sell razors online for a dollar a month. Who’s going to buy razors from the internet when they can just grab them from the store, right? Fast forward to 2016

Welcome to OUT OF THE BOX MARKETING ! EP=26 (Coca-Cola) "Happiness Machine" Coke wanted to market their brand, but instead of going traditional, they took an alternative approach. They set up vending machines around college campuses. However, it

How boAt Became One of India’s Coolest Tech Brands – A Real Indian Success Story In 2016, two regular Indian guys – Aman Gupta and Sameer Mehta – decided to do something that many people thought was “impossible.” They wanted to start a tech company

In the 1990s, it didn't matter if your bat was English or Kashmiri willow; all you wanted was one with an MRF or Reebok label because Sachin and Dhoni used them. Buying these bats was about connecting with your idols, not just the bat itself. This i