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Do you think that LOW COST can generate HIGH RETURNS? Don’t believe this is possible? Well, it is. Take the example of Dollar Shave Club. They started with a simple idea, offering affordable razors through a subscription model, cutting out the middl

Maaza becomes Coca Cola's 3rd Indian brand to step into billion-dollar club

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin

How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

This covert marketing strategy provoked controversy about whether the business was taking advantage of the circumstance. Criticism rapidly followed, with the OP stating, "The kid would like this episode to end as soon as possible." But no! A brand wa

Some typical e-commerce startups that have become successful by implementing out-of-the-box marketing strategies include: Dollar Shave Club: This company gained significant attention through its creative and humorous YouTube video ads, which helped

In the 1800s, businesses didn’t have Instagram or performance ads. They had only 3 tools: 1. Logo 2. Tagline 3. Packaging Sound familiar? It’s still true today. The brands that win don’t sell products. They sell beliefs. What belief does your

33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focused—on product, on brand, and on belief. I recently watched “The BarberShop with Shantanu”, the founders and Sauce.vc’s Manu Chandra shared the story behind the noise.

In a world dominated by colossal brands, young startups have a unique superpower: agility. In this video, we explore transformative strategies that empower startups to disrupt major players and thrive in niche markets. Discover how to leverage digita

Apple has become the world's FIRST trillion dollar brand !!!! Also look at the brand value gained by Nvidia! 🤯