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Tarun Suthar
•
The Institute of Chartered Accountants of India • 22d
🚀 India’s $100B Domestic Software Opportunity -- A Wake-Up Call for SaaS Founders, Investors & Policymakers A new report by Antler outlines a bold vision: India’s domestic software market could grow 5x to reach $100 billion by 2035. What’s driving this? Five mega-trends: 1️⃣ Enterprise AI & Cloud-first strategies – $35B opportunity 2️⃣ Digital-native businesses outpacing traditional IT spend – $26B 3️⃣ SMB digitization with vertical-first, voice-enabled solutions – $13B 4️⃣ Data security & compliance amid evolving regulations – $10B 5️⃣ Public-sector digitization & infra rollout – $8B But unlocking this potential requires a mindset shift: ✅ Build India-native products ✅ Engineer for frugal innovation ✅ Adopt a high-touch, local GTM ✅ Go multi-product early ✅ Expand into the broader “Indosphere” (Southeast Asia & MENA) 💡 The Indian SaaS playbook isn't just about going global anymore, it’s about going deep, local, and bold at home. Read the full report here https://saasboomi.org/saas/growth/india-100-billion-software-opportunity/
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