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Your ads didn’t work last month. That’s not Meta’s fault. That’s your creative. Bad ads waste money faster than bad targeting. Fix your creative → fix your ROAS. Use the same frameworks top ad agencies use (without paying their fee): https://gum.c

A Quick List of Google's Products For All: Android Android Auto Android TV Calendar Cars with Google built-in Chrome Chrome Enterprise Chromebook Chromecast Contacts Docs Drawings Drive Earth Expeditions Files Finance Flights Forms Gboard Gemini G

How Facebook & Instagram Ads Target the Right Customers Facebook & Instagram track key user data, including: Location | Age & Gender | Profession| Search & Purchase History| Interests & Hobbies This allows businesses to: Reach the right audien

The Surprise Election Night Winner: Perplexity On Tuesday, two AI startups, xAI and Perplexity, tried to position their chatbots as reliable, real-time sources of information during the high-stakes presidential election. Elon Musk's Grok, however, f

It wasn’t the audience. It wasn’t the algorithm. It was the content. A D2C brand came to us thinking their targeting was broken. Their Meta ads weren’t converting — CPMs were up, clicks were down, sales were flat. Their solution? Increase budget. Ou

Boost Local Visibility with This Winning Hyperlocal SEO Strategy In 2025, local competition is tougher than ever. To truly stand out, businesses need to go beyond basic SEO and adopt a focused hyperlocal SEO strategy. This means targeting customers

Talking About Risk v/s Actually Taking It: A Founder’s Reality Check It’s easy to romanticize risk. We love to glorify founders who bet it all, quit their jobs, and chase their dreams. But the reality? Taking a real risk is absolutely terrifying. I

I’m reaching out to share my personal experience with Zepto, which involves repeated delivery failures, unsafe food, denied refunds, blocked customer support access, and even an escalation involving police at their warehouse. This has caused signific