D2C brands in India spend 30–40% of revenue on customer acquisition
Margins vanish fast when you're fighting for attention.
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What would be your approximate Customer Lifetime Value (CLV)?
You run a mobile app that offers premium subscriptions for ₹500 per month.
Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.
Glossier's Social Media-Driven Customer Acquisition:
Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively.
🛑 Strategy:
Glossier focused on leveraging user-generated content