Thatmoonemojiguy šĀ ā¢Ā 3m
Even though the parent company is the same, creating competitive brands like Nataraj and Apsara helps them cover more of the market. Nataraj appeals to the masses with affordability and familiarity, while Apsara feels more premium and aspirational. Itās not really competition itās smart segmentation. By offering different experiences at different price points, the company ensures that whatever the customer chooses, the money stays in-houseššø
I'm a Student who is...Ā ā¢Ā 1y
Strategy series 1/10 As a child, which pencil did you prefer? Nataraj pencils or Apsara pencils? Now you might be shocked to hear that the both brands belong to the same company, Hindustan pencils. This type of corporate strategy is known as multi br
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How a ā¹5 Pencil Powers a ā¹1,480 Crore Revenue Machine𤯠A pencil costs just ā¹5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsaraābrands every Indian student has used. Fr
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Paul Graham wrote there are two different ways to run a company: founder mode and manager mode. Itās not just about following the rules of the organisation, thereās a whole different mindset at play. Read this: https://www.paulgraham.com/foundermode.
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ISMGĀ ā¢Ā 1y
I think the verify your current company functionality should give the options to edit the company tld and the internally used tld in some cases is always different then the one being used publicly. For eg my current company has over 30+ web property
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They Fooled You Starbucks is a bank. Apple is a luxury brand. Google is an ad agency. Amazon is a data company. Red Bull is a media company. McDonaldās is a real estate company. Facebook is a surveillance company. Business isn"t about what you sell
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āBuyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategiesā The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke
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Monkey AdsĀ ā¢Ā 11m
I'm really confused that how an company becomes big from small startup for example Zomato... how once deependr started the thing from idea and today masses knows and uses his product.. how he got from idea to IPO? this really fascinats me.. that how
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āChasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Iconsā Aspirational Marketing taps into consumersā desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo
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