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Vikas Chokkar
Chief Technical Offi...Ā ā¢Ā 4m
Indiaās Advertising Market: Quick 2025 Snapshot Indiaās ad industry is booming ā thanks to digital growth, economic momentum, and changing consumer habits. Market Growth: In 2023, it hit ā¹93,166 crore (up 8.6%) 2024 is forecasted to grow 11.8% to ā¹1,22,155 crore By 2025, it's set to reach ā¹1,12,453 crore, with nearly 10% annual growth Looking ahead to 2028? It could touch ā¹1.58 lakh crore Digital is Leading the Way: Digital media overtook TV in 2023 ā ā¹40,685 crore spent (36.6% growth) 2024 projection: ā¹57,757 crore in digital ad spend (47% share) By 2025, digital could make up 55% of all ad spending Top Spending Sectors (2023): FMCG: 34% of ad spend (~ā¹31,428 crore) E-commerce: 14% Consumer Durables & Auto: 6% each Whatās Driving It? More smartphones, affordable data, e-commerce, influencer marketing, and OTT platforms are reshaping how brands reach audiences.
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