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The Idea: Scratch-Resistant Lens Guards Inspired by phone screen protectors, I propose the development of a scratch-resistant, replaceable lens guard. This product would act as a protective membrane for lenses, offering the following benefits: 1. D

Why Startups Need Business Consultants: The Unseen Game-Changers Startups are fueled by passion and innovation, but even the brightest ideas hit roadblocks. Here’s why seasoned business consultants are *essential* for early-stage ventures: Avoi

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

AIDA Framework Always Delivers ? Attention, Interest, Desire, Action – the AIDA framework. It's not just marketing jargon; it's human psychology in action. Here's why it's timeless: 1. Attention: We're Wired to Notice → Cuts through noise

5 Mindset Shifts Every Startup Founder Need “Want to build a successful startup? It all starts with your mindset.” From Fear of Failure → Embrace Failure as Feedback “Every failure is a lesson. The faster you fail, the faster you learn.” From Pe

🚨 Critical Startup Metrics VCs look for ➨ When securing venture capital, 4 key metrics are essential at EVERY stage of a startup's growth: • Revenue • Net Burn Rate • Full-time Employee Headcount • Gross Margin ➨ Cash is king in early stages but

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Largest Economies of the World as cited by the IMF. This is calculated on the basis of Purchasing Power Parity and not on GDP.