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How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonaldโs locations as the centerpiece of their bold strategy. Letโs dive in๐ Burger King faced two major goals:
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Selling Cheap, Earning Big: McDonaldโs Secret Formula for a $200 Billion Fortune At first glance, McDonaldโs seems like a fast-food chain selling โน40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
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McDonald's Vs Burger - A marketing War McDonald's once set up a highway hoarding to play a troll at Burger King. They put up two billboards side by side one pointing to the nearest McDonald's and the other to the closest Burger King. They chose a
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Burger King โHackedโ Google โ and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, โOkay Google, what is the Whopper burger?โ Instantly, Google Homes
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How Burger King Used McDonaldโs to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Hereโs what happened: They launched the โWhopper Detourโ campaign, offering customers a Whopper for one
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In 1954, Ray Kroc betrayed the McDonald brothers. He took their burger stand and built a $200B empire through greed and deception. Hereโs how it all went down... McDonaldโs started as a small drive-in restaurant, but the McDonald brothers had a ge
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Most startups donโt fail because of bad products. They fail because they whisper in a world that rewards those who scream strategically. Itโs not about shouting louder โ itโs about knowing where to shout, when to shout, and who to shout at.
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Lognormalย โขย 4m
How about a centralized master warehouse for a group of kirana stores? Currently Kirana stores are getting margins between 6 to 20% and facing issues to go online due to discounts provided by Big Players. With our approach they can get margins fro
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