Back

Riyaz Saleem

Growth Marketing Hea...ย โ€ขย 5m

We recently ran a campaign for a product designed for the elderly. Instead of narrowing down interests or demographics, we tried something different โ€” open targeting with strong, relevant creatives. Surprisingly, this outperformed even our interest-based campaigns. Leads were consistent, CPL was low, and the audience quality? Spot on. The only variable that truly moved the needle? Creatives. Once those worked, we scaled with lookalikes and saw even better results. This made one thing clear โ€” AI in ad platforms has evolved. It can now identify and reach the right audience if we give it the right signals. So if youโ€™re unsure about the ideal persona, try letting the system guide you. Let your creatives lead the way. Sometimes, breaking the old rules leads to the best performance.

Reply
2

More like this

Recommendations from Medial

Image Description
Image Description

Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 10m

Why Test Cricket Outshines T20 in Engagement Test cricket, often seen as lengthy and traditional, surprisingly outperformed the shorter, high-energy T20 format in 2023. During the India-Australia Border-Gavaskar Trophy, Test matches garnered an imp

See More
8 Replies
13
Image Description
Image Description

Aishwarya Mondal

Helping D2C Brands D...ย โ€ขย 2m

It wasnโ€™t the audience. It wasnโ€™t the algorithm. It was the content. A D2C brand came to us thinking their targeting was broken. Their Meta ads werenโ€™t converting โ€” CPMs were up, clicks were down, sales were flat. Their solution? Increase budget. Ou

See More
3 Replies
12
Image Description

Hitesh Ponnappa

Try out every idea ๏ฟฝ...ย โ€ขย 1y

Me and my friend recently started a travel agency company similar to bookings.com named TRAVELLERS ESCAPE we basically book local homestays we target small and cheap stays for people going on a trip we have leads only from instagram we have setup

See More
1 Reply
5

Jaya Shree LK

Hey I am on Medialย โ€ขย 20d

Get More Leads with PPC โ€“ Eflot, the Best Digital Marketing Agency in Patna Want to increase leads and sales? Eflot, the best digital marketing agency in Patna, creates PPC campaigns that deliver results. We reach the right audience with paid ads

See More
Reply

Yash Gadre

Founder of litup per...ย โ€ขย 6m

The biggest problem of targeting audiences in meta ads or biggest opportunity? what do you think I my case it's the big opportunity and all thanks for I Meta AI, now you just have to get creative and you need to just focus on your creatives like

See More
Reply
1
5
Image Description
Image Description

Rohith R

I help businesses to...ย โ€ขย 10m

Digital marketing Project/Strategy Pipeline. Briefing : It's the first step, Where we will understand What client wants from us and complete project details. Market & Competition In next we shall start analyzing the market , how good is at curre

See More
5 Replies
6
Image Description

Nitin Pratap Singh

Campaynย โ€ขย 15d

Content Isnโ€™t Just for Leads Itโ€™s for Trust Most of your audience isnโ€™t ready to buy. If you focus solely on capturing leads, hereโ€™s what happens: โ€ข You alienate them with pushy tactics. โ€ข You miss building trust with those who could become loyal c

See More
1 Reply
12
Image Description

The Founders Club SRM

Resolve. Ignite. Lea...ย โ€ขย 24d

The Founders Club SRM completed their orientations on 4th of September. With fresh minds and an enthusiastic approach, we inaugurated the launch of our Medial account during the event. We have 5 domains 1. Operations and marketing 2. Sponsorship 3.

See More
1 Reply
2
16

Kunal Shinde

Turning Data Into De...ย โ€ขย 4m

โ€œWe need more leads.โ€ No โ€” you need the right leads. Every founder says the same thing: โ€œWe need leads to grow.โ€ But hereโ€™s the truth: Random leads donโ€™t grow revenue. Focused ones do. Thatโ€™s why I specialize in laser-targeted lead generation and

See More
Reply
2
Image Description
Image Description

Kishan Kabra

Founder & CEOย โ€ขย 1y

Going to start a Tech Startup for IT companies. What would we the first step to raise funds? Any leads would be appreciated.

5 Replies
10

Download the medial app to read full posts, comements and news.