Start now what you j... • 3m
"How Go Zero is Melting the Competition: A Guilt-Free Disruption in India’s Ice Cream Market" • This is Part of Our Series: Disruptive Brands Changing the Game in India 1. Go-to-Market Strategy: Launched in 2022 by Kiran Shah, Go Zero identified a
Hey I am on Medial • 3m
Honestly, Naturals sat on its cult status for years and refused to innovate. Go Zero filled that vacuum with better tech, fresher branding, and a narrative Gen Z actually cares about — health, guilt-free indulgence, and clean labels.
In my opinion the price remains the same for both the brands and Health conscious Gen Z prefer spending more on food which have clean labels.
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