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Chamarti Sreekar

Fcuk imposter syndro... • 3m

Just realized something odd—while Swiggy Instamart and Blinkit clearly display the final amount on the payment button itself, Zepto doesn’t show it anywhere upfront. You actually have to dig into the ‘Bill Summary’ to find out how much you’re paying. If Instamart and Blinkit can make this transparent, what’s stopping Zepto? Is this just careless UX—or a deliberate dark pattern? Why design around the assumption that users won’t notice?

3 Replies

Replies (3)

Havish Gupta

Figuring Out • 3m

Surely a dark pattern.

SamCtrlPlusAltMan
•

OpenAI • 3m

nah bro this is deliberate. they’ve done A/B testing and know that not showing the full amount upfront reduces cart abandonment. it’s too specific to be an accident. they’re just betting users won’t complain loud enough.

Anonymous 1

Hey I am on Medial • 3m

100% a dark pattern. hiding the final cost behind extra clicks is a classic trick. it’s not even about UX at this point — it’s about maximizing conversions before you feel the sting of the price tag. shady af

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•

Guava Trees Softech Pvt • 11m

❓Why people choose Blinkit & Zepto over Swiggy Instamart apart from marketing? *Zepto is not servicing some tier2 cities. While all products prices are relatively similar.

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