Back
Nawal
Entrepreneur | Build...ย โขย 5m
Tinder didnโt grow with ads. It grew with parties ๐ฅ ๐ ๐ฅณ When Tinder launched in 2012, nobody cared. Dating apps werenโt cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They threw a party. But with one genius twist: Entry was free โ but only if you showed the Tinder app at the door. No app? No entry. That party was hosted at USC. Then SMU. Then other colleges. Each time, they repeated the formula: Hype โ Party โ App downloads. By the end of the first few weeks, thousands of college students had Tinder on their phones. Thatโs how Tinder went viral. No big ads. No influencer campaigns. Just pure understanding of human psychology. Want to launch a dating app? Donโt run ads. Throw a party where everyone swipes first. Big lesson for founders: Marketing doesnโt always look like โmarketing.โ Sometimes, it looks like creating FOMO. Or throwing the right party.
Replies (3)
More like this
Recommendations from Medial
Vishu Bheda
ย โขย
Medialย โขย 8m
Tinderโs $42 Billion Party Hack: The Genius Trick That Started It All! Tinder, one of the biggest dating apps today, started small. Back in 2012, it was just an idea called "Matchbox," created by students at USC. They needed a way to make it pop
See More
Abhishek Jain
ย โขย
Triomicsย โขย 9m
Day 2 of 25 DAYS OF PRODUCT WITH ABHISHEK Tinder - No more just a boring Dating platform... Today, letโs talk about retention and churn rates on dating platforms, specifically Tinder. Did you know Tinderโs retention graph flattens around day 15? Her
See More
Aarihant Aaryan
Prev- Founder & CEO ...ย โขย 1m
India is yet to experience the right dating app. Tinder and Bumble haven't truly worked for the Indian audience. While legacy apps focus on discovery andconnections, the Indian consumer craves for choice, discovery, connection, and conversations.
AKSHAT VARAHAGIRI
Entrepreneur | ui&ux...ย โขย 1y
I don't understand what is the concept to dating apps like Bumble, tinder as many people And paying To these app for date but these apps are turned into gambling app bactually they make u pay money but indirectly these apps turned in scamming people
See More
Bharath Varma
Sailing the sea to g...ย โขย 1y
โSwiped Right on Love? The Story of Tinder Tinder(Ep-1) Ever wonder how Tinder, the app that started e-dating, came about? It wasn't a team of love gurus, but a group of young, tech-team from Los Angeles! The Spark of an Idea: A college student a
See More
Gaurav Dalal
Hey I am on Medialย โขย 1m
Need funding for a dating app. 50 lakh for 10% equity you may ask.. there are hundreds of dating apps in the market that's the thing ๐. they got an app ihv got an idea๐ก Just be with me, and together we can clear all the competition in the da
See More
Download the medial app to read full posts, comements and news.