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Here are a few ideas I'd like to share: Focus your marketing budget primarily on online advertising. As Varanasi is famous for Ancient Temples and Silk Sarees 1) Consider launching a brand of plant-based, vegan sarees made in Varanasi. This would target mid to high-profile customers across India, with your unique selling proposition (USP) being "Vegan Sarees from Varanasi." ( Get help from your mom, sister or family for sarees research ) 2) Explore starting a service business tailored to visitors and tourists in your local area based on Research.

5. Legal/Compliance (Basic) No license needed for assembling or selling pooja items initially For scale: register a firm (optional in future) Label basic product info: contents, weight, brand name, “Made in Varanasi”, etc. 6. Local Artisan Tie-ups (Optional for Scaling) Once demand increases: Hire local women/artisans to assemble for you Pay per piece (i think ₹2–₹5 for packing, ₹10–₹15 for mala threading) You stay the brand owner + marketer

1. Decide What You Want to Produce ,Start with 2–3 simple, scalable products 2. Find Raw Materials (Local Sourcing in Varanasi) Visit spiritual product wholesalers, small vendors & suppliers,Temple shops: ask for B2B contacts Items to source: Incense sticks, camphor, sandalwood powder, ghee wicks, cotton wicks, etc. Rudraksha/Tulsi beads (get loose, assemble yourself) Small bottles for Ganga Jal Cloth bags or small boxes for packaging 3.You can start in a room at home or rent a small 8×10 space near your shop. For Pooja Kits: Buy raw items in bulk Create kit combos: e.g., Daily Pooja Kit, Navratri Kit, Diwali Kit Pack in eco boxes or cloth potlis Add a printed card with "How to Use" or mantras For Incense/Dhoop: Buy raw agarbatti powder + sticks (or ready sticks) Dip in oils/fragrance Dry and package in 10/20-stick boxes 4. Branding + Packaging You can brand these as Divya Dravya Get:Logo printed stickers or labels, Boxes/bags Thank You cards or spiritual quote cards