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Nilotpal Chauhan
•

Pixelmira • 5m

There are basically two ways to build great products. Identify a problem. Build a pitch deck. Start pitching to the investors. Hire a bunch of professionals. Launch the best product in 6 months. Run full-blown paid campaigns and acquire users. Only to know that you need to improve something to get the PMF. There is an alternative way that has built the most successful products in the history. Identify a problem. Talk to more people, test hypotheses. Build a potential solution solely or with some likeminded folks. Give it to the users, and see if it solves their problem. Talk to them, identify loopholes and iterate the product. Give to users, notice signals and iterate accordingly. Keep repeating the loop, until it becomes the go-to solution for the users. Seems obvious but oftentimes first-time founders get carried away with the shiny side and forget to keep the main thing the main thing. It's to build it for the users. Not for the investors. The thing that you need to keep reminding yourself is that the proxy that your product is awesome is a Product-Market-Fit, not the Investor-Product-Fit. On a fair side, YC suggests early signs reflecting into at least 40% of users signaling users can't see a better solution to their problem than your product. Unless 40% of them can't imagine a better solution, don't move forward. No investor outreach. No paid acquisition. No more hirings. Just talking to users. And building the product. Wish you will build something users love. Investors will marry your startup later. #BuilditForTheUsers

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