Hey I am on Medialย โขย 6m
Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. ๐ Strategy: Glossier focused on leveraging user-generated content (UGC) and building a strong social media community. Key elements included: 1. Encouraging customers to share photos and reviews 2. Reposting high-quality UGC on Instagram 3. Engaging directly with followers 4. Creating exclusive social media content โญ Implementation: The social media team actively monitored hashtags and mentions, curating the best UGC for their Instagram feed. They quickly responded to comments and messages, gathering feedback and providing personalized recommendations. โช๐ดโช Results (by 2025): -40% year-over-year increase in social media followers -35% of new customers attributed to social media engagement -25% higher customer lifetime value for social media-acquired customers -30% reduction in customer acquisition costs compared to traditional advertising. // The case demonstrates how a well-executed social media strategy can significantly impact customer acquisition and brand growth in the digital age.
Entrepreneurย โขย 9m
The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any contentโlike images, videos, reviews, or testimonialsโcreated by customers or users rather than a brand. In todayโs digital landscape, UGC has proven to be a powerf
See MoreHey I am on Medialย โขย 2m
Steal it Entrepreneur's How to get your first 1,000,000 B2C app users: 100 โ friends, family, power base 1,000 โ Instagram or Social media organic 10,000 โ Instagram, Social media+ micro influencers 100,000 โ influencers + viral UGC 1M โ scale ads
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SucSEED Venturesย โขย 6m
Business News Headlines: โช Govt considers expanding EV charging infrastructure with โน2,000 crore funding โช Goldman ups US recession probability to 35%, forecasts three rate cuts โช Nalco criticized by Parliamentary panel for utilizing less than 50%
See MoreOptimistic and Entre...ย โขย 7m
๐ข Social Media Management Internship at WolfMinds WolfMinds is a fast-growing business and entrepreneurship content platform in Kannada, where we aim to share stories of success, mindset, business case studies, brand building stories with 15K+ foll
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