If you have to discount to close the deal, you’ve already lost.
Price isn’t the problem. Perceived value is. People pay full price for things they truly want.
Instead of lowering the price, raise the worth. Fix the offer, not the tag."
᠅ Founder Tip: If users don’t pay, it’s not always about pricing
Founders often think: “Maybe ₹99 is too much. Let me try ₹49.”
But the problem usually isn’t price—it’s perceived value.
Here’s how to figure it out:
1. People pay when the pain is r
If you have to convince people your product is useful, it’s probably not.
Real value doesn’t need a sales pitch—it speaks for itself. If people aren’t getting it, the problem isn’t their understanding, it’s your product.
Fix that first.