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Mridul Das

Introvert! โ€ข 4m

Here is a detailed Case study on Medial ๐Ÿš€๐Ÿš€๐Ÿš€ ๐Ÿ’ตTotal funding is $750k in 3 rounds including one at the idea ๐Ÿ’ก stage. At a valuation of๐Ÿ’ฒ 2.5 million dollar ๐Ÿ’ต. ๐Ÿ Medial, a Bangalore-based startup is a professional networking space with its innovative approach to connecting young professionals and startups. ๐Ÿ„Founded in 2023 by Aishwarya Raj Pandey Harsh Dwivedi , Niket Raj Dwivedi and Prateek Kaien, Medial aims to create a dedicated platform for idea sharing, professional advice, and startup news updates. ๐Ÿ’กVision: To establish Medial as a go-to professional social media platform for young professionals, offering validated ideas, professional advice, anonymous interaction, and compiled updates on startups and tech. ๐Ÿ”ฅKey Features and Uniqueness Pitching Section: Allows startups to showcase their ideas. Filtered ๐Ÿ“ฐ news feed related to startups, tech and layoffs. (A news engine compiles the latest startup news and trends.) ๐Ÿš€๐Ÿš€Validated Ideas: Provides a space for users to share and validate business concepts. โœจProfessional Advice: Offers guidance from experienced professionals. Anonymous Interaction: Users can interact anonymously or with real identities. ๐Ÿ™‹๐Ÿ‘ฉโ€๐ŸŽค๐Ÿ‘จโ€๐ŸŽคUser Engagement and Downloads User Base: Over 250000 users on the platform( While specific download numbers are not available, Medial's user engagement is significant, with a focus on building a strong community.) ๐Ÿฆˆ๐ŸฆˆShark Tank India Appearance Medial appeared on Shark Tank India Season 4, Episode 37, seeking โ‚น50 lakhs๐Ÿ’ฐ for 1% equity, valuing the company at โ‚น50 crore๐Ÿ’ฐ. Despite facing criticism from Sharks like Kunal Bahl and Anupam Mittal, Medial secured a deal with Ritesh Agarwal for โ‚น50๐Ÿ’ฐ lakhs in exchange for 2.5% equity, contingent on pivoting to a Startup Showcase App, reducing the valuation to โ‚น20๐Ÿ’ฐ crore. Funding Details Original Ask: โ‚น50๐Ÿ’ฐlakhs for 1% equity at โ‚น50 crore ๐Ÿ’ฐvaluation. Secured Deal: โ‚น50 ๐Ÿ’ฐlakhs for 2.5% equity at โ‚น20 crore valuation with Ritesh Agarwal.๐Ÿ‘๐Ÿ‘ Pivot Condition: To transform into a Startup Showcase App.๐Ÿ”ฅ Potential and Future Plans Market Potential: India's startup ecosystem is thriving, with over 200000+ startups, offering a vast market for Medial. Future Goals: ๐Ÿ’กShort-Term: Pivot to a Startup Showcase App, achieve 100,000 active users, and generate โ‚น50 lakhs in revenue. ๐Ÿ„Mid-Term: Establish as India's top Startup Showcase App, secure major partnerships, and reach โ‚น5 crore in revenue. Long-Term: Expand internationally, develop tools for startups, and increase valuation to โ‚น200 crore.๐Ÿ‘ Challenges and Mitigation Strategies Challenges:๐Ÿ”ป ๐Ÿš€Competition from established platforms like LinkedIn, X, reddit. ๐Ÿš€Need for sustainable monetization. ๐Ÿš€User acquisition and retention. ๐Ÿš€Scalability and content moderation. ๐Ÿš€Mitigation Strategies: Differentiate by focusing on startup ecosystem needs. Experiment with revenue models.๐Ÿ’ฒ๐Ÿ’ฒ Targeted marketing campaigns for user growth. ๐Ÿง‘โ€๐Ÿ’ปInvest in scalable infrastructure. Medial's journey highlights the potential for niche platforms to thrive in the professional networking space by addressing specific needs of the startup community. With its unique features and strategic pivot, Medial is poised to make a significant impact in the Indian startup ecosystem.๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿš€ thnkx reading โšก :)

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