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The Biggest Misconceptions That Kill Businesses Let’s talk about the biggest things that screw up most businesses. First misconception: “You need to know everything before you start.” No, you don’t. Overthinking kills execution. The only thing that matters is learning what actually moves the needle and acting on it. If you wait until you "know enough," you’ll never start. Second misconception: “Just focus on value creation.” Yeah, but here’s what no one tells you—you can’t create value without understanding what people actually want. Market research isn’t a formality; it’s the foundation. But even if you know what people want, most businesses fail at the next step: getting attention. If people don’t see you, they won’t buy from you. Simple. The process is clear: 1. Grab their attention. (Marketing) 2. Make them interested. (Positioning) 3. Deliver on what you promised. (Execution) And then comes the part people love to ignore: Value delivery matters. Operations matter. Customer satisfaction matters. Profitability? Essential. But managing finances? Most people suck at it. At the end of the day, business isn’t about knowing everything—it’s about getting the right things right. We’ll figure this out together. Hopes are high.