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Riyaz Saleem
Growth Marketing Hea... • 4m
Did you know 70% of startups fail because they don’t understand their Target market size or adoption rate? To set yourself apart, you need to define what problem your product or service is solving and understand the size of your target market. Knowing this market’s potential is crucial for business growth. A key factor is adoption rate – this measures how quickly users or clients can embrace your product. If your solution addresses a real demand, adoption will happen faster. By understanding your adoption rate, you gain insights into your market potential, which appeals to investors.
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To enter a market, understanding three key metrics is most important in any business field: 1) TAM (Total Addressable Market): The total demand for a product or service without limitations. Example: If 10 million people worldwide might buy $100 he
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