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Maniraj N G
Marketing & Systems ... • 7m
Struggling to understand your market size? It’s time to stop guessing and start making data-driven decisions! Here's a simple guide to calculating TAM, SAM, and SOM that every founder, marketer, or strategist needs to know. "Determining your market size isn't just a numbers game; it's about understanding your growth potential, attracting investors, and crafting a solid strategy. This framework breaks down: 1️⃣ TAM (Total Addressable Market): The big picture—your total market demand. 2️⃣ SAM (Serviceable Available Market): The portion of TAM you can realistically target. 3️⃣ SOM (Serviceable Obtainable Market): The slice of SAM you can actually capture. 💼 Use top-down, bottom-up, or value-theory approaches to size your market accurately. 💡 Pro Tip: Avoid common pitfalls like overestimating your market or relying solely on outdated data. 🎯 The best part? This process evolves as your business grows. Regular updates keep your estimates sharp and relevant.
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