Back
Akshay Chandromittal
๐Building Wheeloy |...ย โขย 6m
If youโve been following my posts, you already know how MRF and CEAT dominate the tyre market. Their branding is so strong that people donโt even think twice before buying. And just today, I read that MRF has made Shubman Gill their brand ambassador. If you know MRFโs history, it's not surprising, right? Theyโve had some of the biggest cricket legends on their list. Sachin Tendulkar, Virat Kohli, Brian Lara, AB de Villiers, Steve Waugh. The best batsmen of every era. CEAT isnโt far behind either. They have Rohit Sharma, Shreyas Iyer, Harmanpreet Kaur, Shefali Verma, Ajinkya Rahane promoting their brand. Cricket is like a religion in India, and sponsoring top players is one of the smartest branding moves. And honestly, as a kid, I actually thought MRF was a bat company. Funny thing, right? ๐ Iโm pretty sure I wasnโt the only one. How many of you thought the same? But this is the power of branding. When a cricketer like Gill or Rohit plays with a bat that has MRF or CEAT on it, knowingly or unknowingly, it builds brand credibility and trust. You start associating that brand with performance, strength, and reliability. just what you're looking for in a tyre. Genius marketing, right? ๐
Replies (4)
More like this
Recommendations from Medial
Akshay Chandromittal
๐Building Wheeloy |...ย โขย 6m
Running a bike tyre shop is easy if you sell MRF and CEAT. People trust these brands so much that they donโt even ask questions. The most theyโll say is, โYeah, change it.โ But when it comes to Apollo, TVS, and JK Tyre, itโs a different story. Custo
See More
Poosarla Sai Karthik
Tech guy with a busi...ย โขย 1m
MRF is a โน61000 Cr heavyweight. It has dominated Indian tyres and cricket for decades. CEAT, at โน15000 Cr, is a quarter of that. But it delivers similar profit margins (MRF: 6.5%, CEAT: 6.6%), comparable return on equity, and pays 4x more in dividen
See More
Anonymous
Hey I am on Medialย โขย 12m
๐๐ I have a tyre business in tier-3 city, where I sell the tyres of MRF, APOLLO,JK and CEAT companies. The question is "How can I scale this business in a tier-3 city ?" is digital marketing a good way to grow,if yes then which approach is good ?
See More
Akshay Chandromittal
๐Building Wheeloy |...ย โขย 5m
I have been thinking, when it comes to bike tyres, which brand do people actually prefer? Since Wheeloy is all about making auto care simpler, I thought, why not do a quick survey? Personally, I prefer MRF or CEAT, but I want to know what you all th
See More
Inactive
AprameyaAIย โขย 1y
Cricket in India: Not Just a Sport, It's an Economy โ 1.4 billion people. One religion: Cricket. Why the craze? โข National pride on a global stage โข Accessibility: Gully cricket to IPL glam โข Escapism: 3-hour break from reality โข Heroes: From Sach
See More
Rohith R
I help businesses to...ย โขย 10m
Lol , Super Smash is a New zeland Domestic t20 tournament (like IPL). It's not even that famous as BBL, PSL. Yet, Most of their website's traffic are from india than their nation newzealand๐. Man Cricket is something different in india By the wa
See More
LIKHITH
"You never know"ย โขย 1y
OUT OF THE BOX MARKETING! EP=20(Tinder) Tinder-an online dating platform where you swipe right if beautiful person shows up and you swipe left when your ex shows up. SIMP-LE During India's match against New Zealand, a girl proposed to Shubman Gill
See More
Swapnil singh
Branding and creativ...ย โขย 6m
Hello everyone, We are a creative branding and design studio based in Mumbai, specializing in **branding, illustrations, infographics, explainer videos, motion graphics, and more** for print, social, and digital channels. We help startups build thei
See More
Download the medial app to read full posts, comements and news.