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Medial • 7m
Welcome to OUT OF THE BOX MARKETING! Ep=30 (Airbnb) "NIGHT AT THE LOUVRE" Airbnb collaborated with the world famous Louvre museum to give two special guest a once in a lifetime exprencice🤌 Basically if you win the contest you'll get: --->Night stay inside the glass pyramid of museum --->Have candlelight dinner next to Monalisa --->A private tour with dedicated staff But the catch is, you need to go to their website and write why you deserve to win this campaign This campaign blowed up 🚀 Impact: ■Millions of free publicity across social media, news etc ■Unique experimental marketing rather than traditional ads ■One of a kind campaigns because it involved people and drove engagementLessons: Lessons: •Create FOMO⚡️ Despite only one winning couple thousands participated due to Fomo •Be Unique⚡️ It's was creative and a new way of advertising the brand •Encourage participation⚡️ Rather than just showing ads it's literally involved people to participate Learnt something? Bookmark this post & Drop a Like and follow !❤️
Mastering the Game o... • 1y
Out-of-the-Box Hustle - Clever Tricks Startups Used to Beat the Odds and Make It Big Airbnb In 2008,during the financial crisis, Airbnb was struggling to raise funds. The founders got creative and started selling novelty cereal boxes called "Obama
See MoreFounder-Hexpertify.c... • 1y
The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins
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Why Airbnb is not making much profit from India being a such good concept. What are the problem that Airbnb facing currently in India and why the convenience fees is so high and high taxes also. Why I never see any ad from Airbnb on any platform or c
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“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin
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Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times. Here is the short overview of what's the campaign is about, Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged
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