Everyone keeps saying Pulse had "no marketing," but let’s be real—scarcity is one of the oldest marketing tricks in the book. They created artificial demand, made people chase after it, and let word-of-mouth do the rest. That’s marketing at its finest.
need an business idea which works great on word of mouth and with almost zero marketing
4 replies2 likes
Chamarti Sreekar
Passionate about Pos... • 1m
BYJU’S spent ₹0 on marketing for the first few years.
Word of mouth and value did the job
1 replies13 likes
gray man
I'm just a normal gu... • 6m
Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
8 replies5 likes
Aditya Arora
•
Faad Network • 4m
How did Pulse become a 350 CR brand with NO marketing?
1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).
3 replies13 likes
latika
Enthusiast • 1y
Why does medial have so much of organic and word of mouth marketing from its users unlike other apps, what's the reason behind it? Niket being connected with his community, them deleting every single useless post, what is it?
7 replies9 likes
Comet
#freelancer • 4m
How to Market Your Business on a Budget
• Utilize social media platforms effectively
• Offer valuable content that engages your audience
• Partner with influencers or other brands for cross-promotion
• Use email marketing to keep customers inform
🍃Everyone thought PULSE would FAIL when Parle's Mango and Kaccha Mango Bite already cornered 50% of the market.
In 2015, Parle's Mango Bite and Kacha Mango Bite had 24% and 26% market respectively.
With their massive distribution, they had alrea
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5 replies14 likes
Mitesh Shethwala
Hey I am on Medial • 5d
100,000+ downloads ⚡️
₹0 spent on marketing.
No ads. No influencers. No algorithm games.
Just pure, contagious curiosity.
So what did we do differently?
We didn’t pay Meta.
Didn’t boost a single post.
Didn’t chase reach.
Didn’t chase trends.
Instea