Purple Cow Marketing:
Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.
This guy is the Yoda of branding.
Seth Godin figured out why brands like Apple, Nike, and Starbucks became unforgettable.
Here’s how his 'Purple Cow' idea totally changed marketing:
Most companies try to appeal to everyone, but end up being forget
How to Market Your Business on a Budget
• Utilize social media platforms effectively
• Offer valuable content that engages your audience
• Partner with influencers or other brands for cross-promotion
• Use email marketing to keep customers inform
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2. Builds Trust – Establis
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