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BCG Matrix Concept 1 1. Stars (High Growth, High Market Share) Example: Netflix in India Explanation: Netflix is a key player in Indiaโs growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital entertainment. Netflix has a significant market share with a growing subscriber base in India, and it continues to invest in local content, which is helping its growth. The platform's popularity is rising due to its wide variety of content and global reach. As the OTT market grows, Netflixโs potential remains strong, but it will require continuous investment to maintain its position in an increasingly competitive market with local players like Hotstar and Amazon Prime Video. Source: https://m.economictimes.com/industry/media/entertainment/netflix-india-sees-double-digit-growth-in-revenue-profit-for-fy24/articleshow/114860216.cms
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India's OTT market cap is $2.5 billion in 2023. According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%. The estimated size of India's video OTT
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Nothing, a leading consumer electronics brand, is expanding its workforce in India to support the local economy and strengthen its 'Make in India' efforts through increased domestic manufacturing and innovation. This move reflects its commitment to
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๐ฌ A New Chapter in Entertainment Begins! ๐ฒ We are proud to officially launch our very own PANGA OTT platform! Your one-stop destination for: ๐ฅ Exciting Movies | ๐ญ Web Series | ๐ถ Music Videos | ๐บ Short Films โ in Bengali, Hindi, and many more l
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YouTube plans to invest over INR 850 crore in India over the next two years to support local content creators, artists, and media companies, CEO Neal Mohan announced at the World Audio Visual and Entertainment Summit (WAVES) 2025. This initiative is
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NETFLIX : FROM DVDS TO STREAMING EMPIRE !! Founded in 1997 by Reed Hastings and Marc Randolph, Netflix began as a DVD rental service. When Hastings envisioned streaming content online, the company transitioned in 2007, betting on the future of on
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Most of the people are watching the same content on OTT platforms and other platforms like Edtech. There are more than 6000 Local ISPs in India and are serving over 3000 customers on average. Let's say a movie released which consumes 1GB data and 1
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How fast is spiritual sector in India growing? How can we make businesses which can flourish in this market. We can see high devotion in India now as youth is also envolving. First- Which businesses will boom due to growth of spiritual sector in
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