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The Secret Glue Monopoly of India Behind almost every adhesive you use — Fevicol, Feviquick, M-Seal, Dr. Fixit — there’s just one name: Pidilite. This company has quietly created an invisible empire, sticking itself into every home, school, and cons

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up

When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

I want to ask everyone that people say that you want should start a startup before and before that you should know the problems of if I go on road and ask people what is your problem in your life please they will say is mad person or like a awkward s

Say whatever you want, whether it's ChatGPT or something else, it doesn't matter to Indian IT companies, they are happily doing their own thing 😁

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of