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Jaswanth Jegan •

Stealth • 13d

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up a store stand in one of India’s hottest malls and glued the objects to the stand. If a person could take it and break the bond, it was free! Everything from the smallest spoon to the flowers was glued down by Fevicol. This made people to believe that the bond made by Fevicol cannot be broken and hence they grabbed the position as India’s Most Reliable Glue

15 replies30 likes

Replies (15)

Ayush •

Stealth • 13d

Will grab attention only for a few days. Not really long lasting as they claim their glue to be. However, nice move

1 replies2 likes

Phanirockzzz •

Stealth • 13d

Bruh 🤣☠️, this is steroids level of doing shit.

1 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

Harsh Dwivedi •

Stealth • 9m

This is a locked reply, you cant read this without downloading the app. Nice try if you are trying. Not possible on the web at the moment

8 replies4 likes

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