Back

Why are we, the buyers, forced to buy from the platform we don’t like? This is also problematic for the sellers as well. It feels so strange for eCommerce sellers to get their products listed on Amazon, eBay, Flipkart, Etsy, Meesho, Zepto, Blinkit, etc., and also on their custom websites. The problem is—the buyers are biased toward their go-to platforms. Speaking for myself, I don’t enjoy shopping on Amazon as much unless it’s for a book. I often find it hard to recall my Amazon password, and the interface looks so boring to me. For clothing, I love Myntra and Ajio for the fabric quality and the fact that I can buy directly from the brand. I also checked with my partner in crime, Subhash, and we both agreed that Flipkart feels more comfortable compared to Amazon because of its upfront OTP feature, which allows easy sign-in, better user experience with colors and smoothness, and its orientation toward the Indian market. Of course, Amazon has its own advantages, which we can’t deny. Problem for the Sellers: - Sellers lose 30% of the sales just because people didn't want to buy from that platform, while it was possible have them spent 68% more if they could found them there. - Sellers have to share all the links to their products listed across these channels with their users, often resulting in long, copied URLs that look almost like spam in someone’s inbox. - Sellers are forced to stay on certain platforms despite ruthless seller policies and absurd operational and inventory management costs because that’s where their users are. In summary, while buyers look for products on their favorite platforms, it’s equally hard for sellers to double down on users’ preferred platforms because they are clueless about where their users actually want them to be. What do you think could be a good solution? #SellingBetter #Ecommerce #SocialShopping