What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.
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Vishu Bheda
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Medial • 7m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
PepsiCo the drink of the new generation🥤🥤
PepsiCo's story began in 1893 when pharmacist Caleb Bradham created "Brad’s Drink" to aid digestion. Renamed Pepsi-Cola in 1898, it gained popularity but went bankrupt in 1923. Revived in the 1930s, Pepsi
How Coca-Cola reaches consumers globally: the Coca-Cola bottling system.
While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide.
The Coca-Cola Company foc
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
Amazing historical facts you might never have learned in school... 😲
The beverage Fanta was created in Nazi Germany during World War II by the Coca-Cola company. 🥤
And it all happened because Germany simply didn't have the ingredients to produce
We are launching a plant-based, preservative-free beverage inspired by the Sunnah of Prophet Muhammad (PBUH). Our drink is designed to meet the needs of Muslim consumers seeking halal, healthy alternatives to sugary sodas and energy drinks, while als
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Arcane
Hey, I'm on Medial • 9m
Is Inaction better?
Well, Action bias is a mental error which occurs when we prefer to take action rather than Eat Fivestar(do nothing), even if there’s no proof that action will improve the situation.
It’s like an automatic reflex instead of rati
Everyone’s bringing their game up to hashtag#CokeAmbassador, for the Coca-Cola challenge on Unstop, so I decided to push the boundaries and dust off a long-lost dream: creating an ad.
Yup, an AD!
With today’s nail-biting IPL final lined up, fans a
