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“Fear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgency” Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. It’s closely linked to FOMO (Fear of Missi

“Running Out Fast: How Scarcity Sells in the Psychology of Business” The Scarcity Effect is a psychological principle where people place higher value on items that are rare or limited. Businesses use this to create urgency and boost sales. Limited-t

PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10 Loss Aversion📉 People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Beauty Industry Ads: Harsh but Effective Gora hona hai ? Patla hona hai ? Ye hona hai vo hona hai ? 👉 Unrealistic Standards: They sell dreams, not reality. 👉 Fear-Based Tactics: Convince you that you need fixing. 👉 Glossy Perfection: Airbrush

📖 DAILY BOOK SUMMARIES 📖 🚀 12 Lessons from 👉 🔥 Contagious , Buld word of mouth 🔥 ✨ By Jonah Berger ✨ 1. Social Currency • People share things that make them look good • To drive word-of-mouth, brands must provide consumers with "social

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

“FOMO Marketing: Turning Urgency into Sales” FOMO (Fear of Missing Out) marketing taps into a basic human emotion — the anxiety of missing out on something valuable or exclusive. It’s the reason we rush to buy limited-edition products, join flash sa

The 3 Cs of Startups: How to Find Your Ideal Audience in India . India isn’t a single market, it’s a mix of four unique consumer segments, each with its own buying habits and priorities. If you’re launching a startup, focusing on the right C's Conve

𝗧𝗵𝗲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗧𝗵𝗮𝘁 𝗠𝗮𝗱𝗲 𝗜𝗻𝘀𝘁𝗮𝗰𝗮𝗿𝘁 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲 Most founders fall in love with their ideas. Apoorva Mehta killed 20 before finding the one that worked. His secret? 𝐓𝐡𝐞 𝐀𝐝𝐣𝐚𝐜𝐞𝐧�