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Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

A combination of both is still necessary. Even if you made a great product, you need to tell others about it or else it won't work

True, but with a great product, customers do the telling for you. Focus on excellence first, and marketing becomes much easier.

Completely Agreed! Word of mouth is slow but always better