Back
Vishu Bheda
•
Medial • 7m
Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average products if they invested heavily in marketing. Bezos explained that businesses used to allocate 70% of their resources to marketing and only 30% to building the product. But this approach is becoming less effective. Today, the internet amplifies customer voices. If your product or service is great, customers will share their experiences, creating organic marketing for you. Bezos suggests flipping the strategy: focus most of your energy, time, and money on creating an outstanding product or service, and spend less on traditional marketing. In short, let your product speak for itself, and happy customers will spread the word for you. This is how modern businesses thrive.
Replies (15)
More like this
Recommendations from Medial
DIVYANSHU MHATRE
Work on your ideas • 1y
Jeff Bezos emphasizes the value of focusing on what won't change: At Amazon, the commitment to low prices, fast delivery, and vast selection is timeless. By concentrating on these constants, businesses can invest in improvements that continuously en
See More
Download the medial app to read full posts, comements and news.