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SEO Lane Series - Lane 3 25 Common SEO Terminologies. ___________________________________ These are some of the terms you should be aware of while doing SEO, 1 - Keywords: Words or phrases people type into search engines to find information. 2 - SERP (Search Engine Results Page): The page that displays results after you search for something on Google or other search engines. 3 - Organic Traffic: Visitors who come to your site from unpaid search engine results. 4 - Backlinks: Links from other websites that point to your site, helping improve your authority and SEO. 5 - Domain Authority A score (1-100) that shows how authoritative your website is, based on links and other factors. 6 - Meta Title: The clickable headline that appears on the search results page. 7 - Meta Description: A short description under your meta title on the SERP that explains what the page is about. 8 - Alt Text (Alternative Text): A description added to images to help search engines and visually impaired users understand the image. 9 - Anchor Text: The clickable text in a hyperlink that links to another page. 10 - Bounce Rate: The percentage of visitors who leave your site after viewing just one page. 11 - Keywords Stuffing: Overloading a page with too many keywords, which can hurt your rankings. 12 - Canonical Tag: A tag that tells search engines which version of a similar page to index (avoids duplicate content). 13 - Robots.txt: A file that tells search engines which pages they can or cannot crawl on your site. 14 - XML Sitemap: A list of all the important pages on your site, helping search engines find and index them. 15 - E-A-T (Expertise, Authoritativeness, Trustworthiness): Google’s quality guidelines for ranking content. 16 - Featured Snippet: A short answer box at the top of Google results, showing quick answers to queries. 17 - Keyword Density: The percentage of times a keyword appears in content compared to the total word count. 18 - Do-Follow Link: A regular link that passes SEO value (link juice) to the linked page. 19 - No-Follow Link: A link that tells search engines not to pass SEO value to the linked page. 20 - Schema Markup: A type of code that helps search engines display rich results (like FAQs, reviews, and events). 21 - Search Intent: The purpose behind a user’s search query, such as looking for information, products, or reviews. 22 - Rich Snippets: Enhanced search results with additional details like ratings, prices, or FAQs, thanks to structured data. 23 - Mobile-First Indexing: Google primarily uses the mobile version of your site to index and rank content. 24 - Core Web Vitals: Google’s set of metrics that measure page speed, visual stability, and interactivity for better user experience. 25 - Latent Semantic Indexing (LSI): Keywords related to the main keyword that help search engines understand content context better.