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Despite rising incomes, middle-class wage stagnation has led to cautious spending, with 55% of consumers prioritizing affordability and seeking discounts. Buy Now, Pay Later (BNPL) services are popular, with 38% of Gen Z using them, reflecting a shif

Reliance Jio hiked its tariffs in July 2024, but despite this move, the company lost approximately 10.9 million customers in the second quarter. On the other hand, BSNL managed to gain 2.9 million new users in July. This shift highlights that Indian

A recent survey conducted by LocalCircles found that 75% of India’s UPI users may discontinue using the platform if transaction fees are introduced. This highlights the immense sensitivity of consumers towards any potential charges on a service that

V-Mart's FY24 Performance With a total revenue of ₹2,806.6 crore from 444 stores across India, V-Mart continues to make strides in the retail sector. Each store generates ₹6.32 crore annually, ₹52.67 lakh per month, and ₹1.73 lakh per day, reflecting

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

Safety Innovation in the Automobile Sector - A Start-Up Opportunity Safety remains a top priority in the evolving automobile sector, and there is immense potential for start-ups to drive innovation in this crucial area. With advancements in vehicle

Do you remember them? Tata DOCOMO, launched in 2008, shook up India's telecom market with its "2GB for 48 rupees" offer. This innovative pricing, coupled with their "Do the New" slogan, quickly attracted millions of subscribers. At its peak in 2011

Meesho’s Take on Quick Commerce The quick commerce sector in India has grown nearly 60 times in five years, with major players like Myntra and Amazon entering the fast-delivery space. However, Meesho co-founder Vidit Aatrey believes its appeal is li

NamasteMind: Revolutionizing Mental Health Support in India with Ai Mental health remains one of India’s most pressing yet overlooked challenges. With only one psychiatrist for every 343,000 people, millions struggle to access timely support. Stigma

Affordability isn’t about cheap — it’s about access. Over the past few weeks, I’ve been speaking directly with consumers, small retailers, and kirana shop owners across Tier 2 and rural India. What I’ve learned is clear: ★There’s demand for quality