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“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian

In agri-business, the real competition is not another company. It is waste, inefficiency and post-harvest loss. Those company who solve this problem to minute details, not only just gain market share, but they redefine the market itself

People buy for 2 reasons: to gain or to avoid loss. You can pitch benefits all day they’ll still hesitate. But say “Only 1 left” or “Price goes up tonight” and they act. Logic informs. Urgency converts. That’s how you close the sale. Every time.

Great marketing is 80% psychology, 10% storytelling, 10% execution. And you get good at psychology by: -Watching what people click -Listening to why they buy -And shutting up when they talk That’s your playbook, as a marketer and a founder.

Someone suggest me some really good books to read ( avoid generic suggestions, you know which ones they are). My fields of interests are business, psychology, anthropology, evolutionary biology/psychology, finance, astronomy, history.

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers